Revision

Explain the demographics of the target audience of Mojo magazine: be as specific as you can and explain the appeal of Mojo to them.

The Mojo magazine is targeted at an audience of mainly middle class males, aged 15 to 50, who enjoy going to music concerts and read magazines regularly. They still buy music on CD and Vinyl. This is reflected by the bold, masculine fonts and colours like yellow, red, and black.


In skater boy, camerawork is used in various ways to present the style of music and culture based around it, the main way this is done in skater boy is by having shots done by handheld camera to make the video look more intense and in the action.

Christian May Speaker

In today's society news is most of the time biased due to the news' political orientations, whether that be right or left leaning will determine the viewpoint that they present over a story.

People no longer see the point in paying for physical copies of the news when you can just look at the news for free any time anywhere on your mobile phone.

Fake news is becoming a problem due to political orientations and new technology being created to twist stories.

Print and online news go together as a way for more people to access the news.

Cuffs Ep 1 Homework

To start off with, I think that the first episode of cuffs was gripping and showed off in various ways, but still has many flaws that should be developed on.

Firstly, the character development in the first episode is fairly well done, you get introduced to most of the 8 main characters but the first episode chooses to mainly focus on two of them. This does indeed develop a decent connection between the viewer and the characters, but I feel that the character narratives should have equally been expanded upon rather than just two. The actors performances were above average, with some excellent scenes that involve anger or conflict between characters, it shows off the different traits and personalities of the different characters very well throughout these scenes, many other scenes could have been better though.

The overall plotline is set in well, with a story and plot that is not broken in any way throughout the episode, to some it may seem confusing tough as much of the start of the episode does not cast the viewer's attention correctly and therefore could miss on many important points.
I believe that this show is indeed suitable for the mainstream audience on BBC 1, it does not show much gore or vulgar language other than a few swear words throughout but sparse at that. It is most definitely on the edge of not being suitable for pre-watershed though, I believe that certain scenes could be damaging to some young audiences. It however effectively does appeal to its target that would be young adults that are interested in a crime drama, the timing for it is correct for this audience and the codes and conventions are met throughout to capture this audience.

Homework Mon 10 Dec

An effective media campaign would exploit a variety of media forms to gain the largest amount of viewership and traction as possible while not wasting resources investing in areas where the target audience is near nonexistent.

For example The Lego Movie advertised across many different platforms to gain a large amount of popularity and interest.

Homework Mon 26 Nov

• Look at the main movie poster. (Attached) What are the GENRE CONVENTIONS shown?
• Explain how the following elements on the poster appeal to the TARGET AUDIENCE:
  • Title
  • Tagline
  • Main Image - Characters
  • Main Image - Setting
• Look at the main poster and the teaser posters. Analyse how they use STEREOTYPES to create REPRESENTATIONS that appeal to the TARGET AUDIENCE.

It follows the genre conventions of action where there is an explosion and the characters running away from it.

The title is shown as made out of Lego, interesting the children and adults mainly.

The tagline gives inspiration to believe in yourself which attracts the audience further.

The main characters include many different universes and interests to attract the most people.

The setting is in the Lego universe

Homework Mon 05 Nov

Blumler and Katz theory:

Information and education

Entertainment

Personal identity

Integration and social interaction

Escapism

Homework Mon 22 Oct

THE LEGO MOVIE

Explain why the TV Advertising campaign was so successful

The TV advertising campaign was successful due to the mix of nostalgic adults, children who play with Lego, and young movie goers that could all view these adverts and be interested in the movie and most likely want to go see the movie after seeing an advert/

Explain what SYNERGY is in marketing.

When two companies come together to create something greater than they could create individually.

Explain how Lego used SYNERGY to promote the movie.

Linked in D.C. Universe characters and other known public figures into the movie and put them on many of the posters and trailers.

Explain WHY a film company would want to release a video game to tie in with a film.

Due to the fact that an average AAA game can sell for around £50, almost 5 times the average mainstream film ticket, companies would want to release the two near to each other so that the gaming community and the movie goers all spend their money on their catered item around the lego movie theme, multiplying profit greatly.