Homework Mon 22 Oct

THE LEGO MOVIE

Explain why the TV Advertising campaign was so successful

The TV advertising campaign was successful due to the mix of nostalgic adults, children who play with Lego, and young movie goers that could all view these adverts and be interested in the movie and most likely want to go see the movie after seeing an advert/

Explain what SYNERGY is in marketing.

When two companies come together to create something greater than they could create individually.

Explain how Lego used SYNERGY to promote the movie.

Linked in D.C. Universe characters and other known public figures into the movie and put them on many of the posters and trailers.

Explain WHY a film company would want to release a video game to tie in with a film.

Due to the fact that an average AAA game can sell for around £50, almost 5 times the average mainstream film ticket, companies would want to release the two near to each other so that the gaming community and the movie goers all spend their money on their catered item around the lego movie theme, multiplying profit greatly.