Homework Mon 08 Oct

There are THREE sections of the FAMILY TARGET AUDIENCE: kids who like Lego; parents of kids who used to play with Lego themselves; young cinema goers.

Explain how The Lego Movie appeals to each of them using the following areas:

Characters:

The Lego Movie uses the variety of characters to create a certain aspect for each of the three target audiences, for example, Batman is used to link to young movie goers who could perhaps watch and enjoy many of the D.C. universe movies and characters. Benny is used to link to the parents who used to play with Lego, him being from a Lego set that came out for that age group when they were young, they will remember their youth and feel nostalgic about it. The kids who like Lego will enjoy many of the lighter themed characters, especially Emmet, used as a link to the children to promote inspiration that you can be whatever you aspire to be, personifying the different stages of life.

Narrative:

The narrative mainly follows a simple, but capturing and exciting story that can be understood by the kids who like Lego, can capture and create nostalgia and understanding for the parents of the kids, and an exciting, action filled narrative that captures the interest of the young cinema goers.

Settings:

Themes:

The theme of action is prevalent throughout the whole of the movie, creating tension and interest for every single person in the audience. Another theme for the younger cinema goers is the empowerment of women, this is portrayed through the character Wyldstyle.

What methods did they use to PROMOTE the Lego Movie and how did it target the different parts of the target audience? You should talk about the following methods: 

Poster Campaign:

The poster campaign is mainly aimed to attract certain parts of the audience, for example the character posters are aimed at the social and psychological groups that are represented through the characters. The main poster with all of the characters on, attracts mainly the young movie goers due to the many external movie links made through the characters like batman, superman, green lantern and others.

TV Advertising:

The TV advertising is mainly aimed for the parents and the kids, as many kids will see it and talk to their parents about seeing it. The parents will also see it advertised on their TV channels too so they can take their kids to see it for fun. Young movie goers will mostly watch Youtube instead of the TV, so therefore they would mainly see social media advertisements instead.

Film Trailers:

Young movie goers would see these online on Youtube and other video hosting websites, as well as on TV, appealing to the kids and the parents too.

Social Media:

Merchandise:

The Lego Sets and the video game made around the movie will attract the young movie goers who could also be gamers that would be interested in the game more so than the movie, and the Lego sets will attract the kids that play with Lego.