Stereotypes

Age:

• Moody teen
• Young Annoying girl
• Classic Old Grandparents
• Gangsta Teenage boy

Race/Ethnicity:

• Confused Foreigners
• Angry Italian Uncles
• Black Gangster
• White Posh Boy

Disability:

• Stupid
• Less Capable
• Slow Learners
• Dependent On Others

Sexuality:

• Weak Gay Man
• Close Minded Lesbian
• Strong Man
• Weak Woman

The masthead of this magazine is in bold, 3D writing that is sans serif to show the bold strength of the people who read the magazine, it is aimed more towards men due to it being large and dragging in mens attention from the manliness.

The blue, red and yellow colours on this magazine are more male-orientated colours, the blue signifies the gender of male, the red would signify blood or honour, the yellow would signify royalty, all of these are stereotypically values that are important to men.

The layout of this magazine is very cramped but does not go over the star's face, but filling up every other space available. It has high production value due to it being able to advertise and be payed by a lot of artists, making it cheaper to produce and being able to reach more people.

The main image is a medium shot to be able to fit all of the details and writing of the magazine on to the cover, but to still be able to recognise Dave Grohl from a distance. Dave Grohl has a serious facial expression, suggesting the topic about him in this magazine is also a serious topic. There is very standard lighting that brightens up his face and his details. He is wearing casual clothing, suggesting that he is not in the magazine for a special reason. There is also the minor image of the CD case, showing the community of the songs on the CD.

Dave Grohl's cover lines suggests that he is talking about a very emotional and serious topic, being backed up by the last point I made.

Extended Learning

The star on this image is represented as a strong woman that is going against the gender stereotype. On the T-Shirt she is wearing it is showing some adjectives you would use to describe someone from a country that is in political and social crisis, but at the bottom on the one that is not crossed out it has an adjective that would more describe someone who is strong and adventurous rather than weak and in need. She very much goes against the stereotype of a foreign person and looks stereotypically richer than someone that you would expect to be from a poorer country. She looks very relaxed rather than frightened or angered, showing that she is going against the stereotype of a confused foreigner.


On this magazine cover Snoop Dogg is being represented as a rich man with a big house. This is shown by him expressing himself in a relaxed way, this represents the stereotype of a rich guy. He is wearing a chain and some rather dapper looking Christmas clothing, showing that he is rich enough to not care what people think of his clothes and accessories, this also shows the stereotype of being rich. He is holding his candy cane as if he were smoking it, following the stereotype of a rather hip gangster, it could also be interpreted as if he feels good due to the mild look of a smile on his face, showing that he feels young and good.

Representation

L/O: To investigate the ways in which the media represents the gender.

Stereotypically Male Characteristics:

• Strong
• Big
• Tall
• Confident
• Athletic
• Dominant
• Leader
• Brave
• Hard Workers
• Intelligent
• Blue

Stereotypically Female Characteristics:

• Better Thinkers
• Weaker
• Small
• Less Dominant
• More Agile
• Scared
• Worse Leaders
• Angry
• Long Hair
• Emotional
• Pink

Male Stereotypes:

• Macho Male
• Geek
• Skater
• Straight
• Alpha Male
• Gay

1. Who is in the picture?

7 Dapper Looking Men

A topless man with a woman pouring aftershave on him

A baby and a father

2. What is the advert/magazine cover trying to sell/promote?

It is trying to sell suits

Aftershave

Washing up tablets

3. What can you denote?

Dapper suits and rather hot men

This man is not enjoying the chilliness of the aftershave

This is the father of the child

4. What are the connotations in the advert?

They are important men that are very comfortable in their suits

These people are a couple and the woman likes the aftershave

The brand brings families together

5. How are men represented? What stereotypes are used?

Stereotyped as a well dressed, well kept formal male, they are serious

The male is stereotyped as strong and the woman is submitting to him as the weak gender stereotype

The father and child are represented as male by them both wearing blue

6.  Who do you think the advert is aimed at? How do you know?

Upper class men that are important in their job

Young, single men that want a girlfriend but do not smell nice enough

A small family of 4, that consists of people trying to get affordable washing of their clothes

Female Stereotypes:

• Drama Queen
• Mother
• Housewife
• Butch Lesbian
• Lipstick Lesbian
• Dumb Blonde
• Business Woman
• Nerd
• Phone Addict
• Slut

1. Who is in the picture?

4 Women and a Male

Lara Croft

Jessica Ennis

2. What is the advert/magazine cover trying to sell/promote?

Trying to sell the magazine

Trying to sell the tomb raider game series

Trying to promote a drink

3. What can you denote?

The women are attracted to the male

Lara Croft is breaking the stereotype by wielding a gun

She is very concentrated

4. What are the connotations in the advert?

The women are worshipping the male and they find him hot

Lara Croft is a hardened fighter

She is very hardened and strong

5. How are women represented? What stereotypes are used?

The women are sexualised and objectified to show they are gold diggers that want money and fame

Lara Croft is breaking the stereotype of a weak woman and being represented as strong

She is breaking the stereotype of the non-athletic woman

6.  Who do you think the advert is aimed at? How do you know?

Men who find this style of cover attractive and more appealing, it could also be attractive to lesbians

Gamers who enjoy the tomb raider series and heterosexual men

Women who are inspired by Jessica Ennis and want to get strong like her

MOJO Cover:

• The cover is coloured blue which is stereotyped towards men as the more masculine colour.
• Dave Grohl is in fact male and has a hardened face, which is less attractive to females but more attractive in a male fan's perspective due to the fact that he looks strong and bold.
• The font is big and appeals more to a masculine female-orientated man due to the fact that it is large and can be seen as masculine.
• There are no females on this magazine which would show the masculinity of the magazine

I have learnt about the different types of stereotypes today that show men as stronger and women as weaker, some people could find this as sexist which also adds to the predominant fact that males are more attracted to the magazines orientated to them and vice versa.