Representation

L/O: To investigate the ways in which the media represents the gender.

Stereotypically Male Characteristics:

• Strong
• Big
• Tall
• Confident
• Athletic
• Dominant
• Leader
• Brave
• Hard Workers
• Intelligent
• Blue

Stereotypically Female Characteristics:

• Better Thinkers
• Weaker
• Small
• Less Dominant
• More Agile
• Scared
• Worse Leaders
• Angry
• Long Hair
• Emotional
• Pink

Male Stereotypes:

• Macho Male
• Geek
• Skater
• Straight
• Alpha Male
• Gay

1. Who is in the picture?

7 Dapper Looking Men

A topless man with a woman pouring aftershave on him

A baby and a father

2. What is the advert/magazine cover trying to sell/promote?

It is trying to sell suits

Aftershave

Washing up tablets

3. What can you denote?

Dapper suits and rather hot men

This man is not enjoying the chilliness of the aftershave

This is the father of the child

4. What are the connotations in the advert?

They are important men that are very comfortable in their suits

These people are a couple and the woman likes the aftershave

The brand brings families together

5. How are men represented? What stereotypes are used?

Stereotyped as a well dressed, well kept formal male, they are serious

The male is stereotyped as strong and the woman is submitting to him as the weak gender stereotype

The father and child are represented as male by them both wearing blue

6.  Who do you think the advert is aimed at? How do you know?

Upper class men that are important in their job

Young, single men that want a girlfriend but do not smell nice enough

A small family of 4, that consists of people trying to get affordable washing of their clothes

Female Stereotypes:

• Drama Queen
• Mother
• Housewife
• Butch Lesbian
• Lipstick Lesbian
• Dumb Blonde
• Business Woman
• Nerd
• Phone Addict
• Slut

1. Who is in the picture?

4 Women and a Male

Lara Croft

Jessica Ennis

2. What is the advert/magazine cover trying to sell/promote?

Trying to sell the magazine

Trying to sell the tomb raider game series

Trying to promote a drink

3. What can you denote?

The women are attracted to the male

Lara Croft is breaking the stereotype by wielding a gun

She is very concentrated

4. What are the connotations in the advert?

The women are worshipping the male and they find him hot

Lara Croft is a hardened fighter

She is very hardened and strong

5. How are women represented? What stereotypes are used?

The women are sexualised and objectified to show they are gold diggers that want money and fame

Lara Croft is breaking the stereotype of a weak woman and being represented as strong

She is breaking the stereotype of the non-athletic woman

6.  Who do you think the advert is aimed at? How do you know?

Men who find this style of cover attractive and more appealing, it could also be attractive to lesbians

Gamers who enjoy the tomb raider series and heterosexual men

Women who are inspired by Jessica Ennis and want to get strong like her

MOJO Cover:

• The cover is coloured blue which is stereotyped towards men as the more masculine colour.
• Dave Grohl is in fact male and has a hardened face, which is less attractive to females but more attractive in a male fan's perspective due to the fact that he looks strong and bold.
• The font is big and appeals more to a masculine female-orientated man due to the fact that it is large and can be seen as masculine.
• There are no females on this magazine which would show the masculinity of the magazine

I have learnt about the different types of stereotypes today that show men as stronger and women as weaker, some people could find this as sexist which also adds to the predominant fact that males are more attracted to the magazines orientated to them and vice versa.