Babyboomers - The generation of people between 1946 - 1964
Diversification - To become more diverse
Audience Address - Addressing the audience
Discerning - Good judgement
House Style - Editing conventions
Intertextuality - When a piece of text refers to another piece of media in the text
Shot type - Mid shot due to it going to his chest.
This is to add to the style of the magazine that will make it require less editing, this will also show who the star vehicle and show the reader if they like them and enjoy the magazine or not.
Star Vehicle - Dave Grohl, rock musician.
Dave Grohl is a well respected artist and will attract more readers in, mainly males that enjoy this music.
Colour Palette - Blue, Red, Yellow. Predominantly male colours to show the reader that it is predominantly for males rather than females, especially in the contents and music style.
Bands/Artists Mentioned - Dave Grohl, Sparks, Ian Dury, Elvis, Cat Stevens, David Gilmour, Nirvana, Lou Reed.
These bands have been selected to appeal to more readers that might prefer these over others so it appeals to a more diverse audience.
Masthead style - Sans Serif, Bold and colourless. Male suited due to these reasons.
The masthead of mojo suggests that the music they present is for hardcore people who really enjoy this style of music. It also suggests that the music is not for the faint hearted. It also shows the masculinity due to the white sans serif font that can be taken as a very manly style that appeals less to females that would like a more orderly masthead.
Main Coverline Style - Serif style that is angled, referencing to the star vehicle and previewing what is in the mag.
The main coverline would suggest that
Minor coverline style - Smaller than main and previews some of the other artists inside.
Puff - Shows the amount of reviews and other facts that are featured.
USP - Free CD
Text placement - The texts wraps around Dave Grohl's face, It tries to keep the colour of the text from clashing.
Good overview
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