Thursday, 12 October 2017

Music Magazines & Audiences

L/O: To identify and analyse a target audience using demographics and psychographics.


  • The emo youth and goth culture.
  • Metalheads
  • Bikers
  • 15 - 50 years of age
  • C2DE Working Class
Demographics:

  • Male
  • 15+
  • Straight
  • White
  • England
  • Single
  • C2DE
  • Less Educated Than Average
  • Working Class Job





Identifying the Audience:

  • Gender
  • Age Range
  • Nationality
  • Race
  • Political Views
  • Social Views
  • Mentality
  • Culture
  • Job Class
  • Interests
  • Religion
Psychographics:
  • The Struggler
  • Drop-outs
  • Rebels
  • Cynics
  • Cowboys
  • Disconnected
Learning Check:

Demographics is the facts about the people who read the magazine, and the psychographics is what we can assume about their mindsets and thoughts.

Reader Profile:

Rock sound readers would be a group of people who stereotypically only listen to rock or variants of the rock genre. The average rock sound reader would have a friendship group that would be goth or emo like them that they can relate with. They would dress like the particular people dress in the magazine. They are on average over the age of 14 and below the age of 50, they are working class people, typically male and they would prefer to spend their money on clothes and music. They don't have lots of money and live very in a very minimalist environment. They like more classic clothing and technology, they look up to their idols and most likely help them be happier than usual.

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