Question Format:
Likely to be asked 4 questions, two short questions, two long questions.
First two are general questions on promotion techniques.
First question is 1 mark question that asks for a fact.
Second question is 4 marks and asks to give reasons why.
Two long questions will need support from The Lego Movie as examples.
Ten mark question.
Example Question:
How have Propp's spheres of action been used to represent the characters in the Lego Movie poster campaign.
Analyse how The Lego Movie posters use stereotypes to create representations that are easily understood.
The Lego Movie posters show some of the movie's characters as very standard stereotypes, for example the main character, Emmet, is shown as a normal builder and citizen, him being the main character gives an idea of hope for the normal, working class builders like he is due to him becoming extraordinary. Wyldstyle is represented as a normal superhero, showing the female audience that they too are superheroes and do not have to look or act normal to be good in life due to her wearing colourful clothing and having dyed hair and not looking like everyone else. Vitruvius is shown as an old withered man, representing the older audience, but changing in the movie to be a very strong character, the trailers also show this and shows the older audience what they can achieve. Lord business gives the idea of an angry upper class white male that hates everything lower than him and is trying to create a perfect world, this shows the audience that he is evil.
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