The Lego Movie poster appeals to its target audience by showing characters that the target audience will recognise from following the production of the movie for a while, the characters are very colourful and will appeal to a happy, curious audience. The tagline would suggest about the main character, being the one that is at the front, closest to the viewer, and show many elements of this character and what he might do or be like in the movie or to other people.
There are many superhero looking characters on the poster, showing that this movie is a movie that features superheroes and that they play a big part in this movie. There are also many parts that show fire, and teams of heroes, with characters being chased that could suggest action and adventure.
The recognisable superhero characters like batman, green lantern, wonder woman, will appeal to the older audience that has watch these characters rise up in the movie and comic scene, they can also be linked to many of the older characters as parents of kids who play with Lego. The Lego classic characters will appeal to the children and get them excited towards ones that they can relate themselves or their Lego toys with. The normal, young adult that enjoys movies will enjoy this because of the themes of action and the mystery behind the story of this.
Explain the poster campaign and the representations created within it.
The posters show off the main characters and the themes of the characters to the buyer, explaining to them what kind of movie it would be and the importance and role of the characters in the movie.
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