Lego Movie: Target Audience

L/O: To identify the target audience using demographics and psychographics.

The lego movie appeals to the male fantasy.

The movie targets a family audience.

That could be split into the following three groups:

• Young kids who play with lego.
• Parents who played with it when they were young too.
• Young adult cinema goers.
• Both genders.

Explain how the movie appeals to each part of the target audience

Young kids who play with lego:

Vibrant Colours

Catchy Song

Simple Story

Easy To Understand Humour

Parents who remember playing with lego as kids:

Classic Lego Figures

Real World Relic References

Hidden Adult Humour

Parents And Children Bonding

Big Name Actors

References Adult And Older Films

Encourages Parents To Play With Their Kids

Young Adult Cinema Goers:

Big Names

References To Other Movies

Reference Their Childhood

Love Story

Ages Of Characters

Communist Themes

Both Genders:

Strong Female Characters

Strong Males Too

Love Story

Male Themes

Female Style Places

The Lego Movie appeals to:

Explorers

Mainstreamers