- TV Adverts
- Billboards
- Magazine Adverts
- Posters
- YouTube Adverts
- Trailers (Teaser, Theatrical)
- Pop-Up Adverts
- Merchandise
- Website
- Other Brands
Synergy is the simultaneous release of different products to boost both.
Tie-In Merchandise:
- The Lego Movie Videogame
- The Lego Movie Lego Sets Feb 2013
- 17 Lego World Sets
- 16 Themed Minifigures
- School Supplies
- Sticker And Activity Sets
Movie Promotions
- Lego Movie Character Posters
- Added To The Lego Website
- Film Premiere
- Trailers and Short Films themed to The Lego Movie
- Events at Lego Stores
- Free Accessory Packs for building creatively
- Lego Movie Happy Meals
- Enabled Fans to make versions of themselves online
- Lego Movie Videogame
Disney Owns Marvel (Production), Disney (Distribution), Disney Resorts, Publishing, Home Entertainment.
This is an advantage because they don't have to split the profit or pay their sub-companies because they own the companies.
The Guardian
1. Making it appeal to the target audience and others as well, for example it links to children just from the theme of it, but also links to adults using their nostalgia.
2. Used actors that are popular in comedy movies to make it good for both adults and children, the actors are funny for children, and well known for adults
3. Makes the children feel nostalgic when they grow up because they can link to previous movies, therefore in later life bringing themselves to watch newer additions.
Zesty
1. The Lego Movie creates emotion within the viewers and pulls them in by grabbing on to their emotions using the storyline that is emotional.
2. It reflects on the viewer rather than the characters and inspires the audience by using the characters in a way that links to the audience.
3. It has subtle links to what the audience will understand for most age groups, jokes and references to older topics for adults, and easy jokes for kids, knowing that they play with Lego.
The Lego Movie makes an effective marketing campaign in a number of ways, for example they have online websites that kids can access and see Lego sets themed to the Lego Movie, trailers, and magazines that are also linking to the movie, this is very effective against kids especially when they see Lego sets and will think of what the Lego movie is, with a curious child's mind they will want to know more about the Lego movie, asking their parents to see it. Online and TV adverts will most likely be better for parents who want their child to be entertained, but also to be entertained themselves. Adverts on their website will bring more attention to merchandise, for example T-Shirts and posters will be appealing to children and adults alike. The Lego Movie video game is popular among children who enjoy other video games like roblox and minecraft, this will give the child an inspiration to watch the movie or ask to see it, the parents will then be interested in it. The Lego Club Magazine is sent 5 times a year and would include information about the lego movie very early on, if a child were to see this information, they would be very excited about it and tell their parents, friends and others about it, spreading the word about it very quickly.
The Lego Movie makes an effective marketing campaign in a number of ways, for example they have online websites that kids can access and see Lego sets themed to the Lego Movie, trailers, and magazines that are also linking to the movie, this is very effective against kids especially when they see Lego sets and will think of what the Lego movie is, with a curious child's mind they will want to know more about the Lego movie, asking their parents to see it. Online and TV adverts will most likely be better for parents who want their child to be entertained, but also to be entertained themselves. Adverts on their website will bring more attention to merchandise, for example T-Shirts and posters will be appealing to children and adults alike. The Lego Movie video game is popular among children who enjoy other video games like roblox and minecraft, this will give the child an inspiration to watch the movie or ask to see it, the parents will then be interested in it. The Lego Club Magazine is sent 5 times a year and would include information about the lego movie very early on, if a child were to see this information, they would be very excited about it and tell their parents, friends and others about it, spreading the word about it very quickly.
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